Privacy Policy

Use of Cookies and Tracking Technologies

We use cookies and similar technologies (such as local storage and scripts) to operate our website, analyze traffic, and display advertisements.
Some cookies are strictly necessary for the functioning of the site, while others are only used with your consent.

You can manage or withdraw your consent at any time through our cookie settings panel.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Ltd.
Google Analytics helps us understand how visitors interact with our website so we can improve performance, content, and usability.

What data is collected?

When enabled, Google Analytics may collect information such as:

  • pages visited
  • time spent on pages
  • interactions and browsing behavior
  • approximate location (country/region)
  • device and browser information
  • referring URLs
IP anonymization

Your IP address is anonymized before being stored by Google.
This means Google truncates your IP address within the EU/EEA so it cannot be used to identify you.

Legal basis

Processing is based on your consent (GDPR Art. 6(1)(a)).
Analytics remains disabled unless you accept the “Analytics” category in our cookie banner.

Data transfer outside the EU

Google may process data on servers located in the United States or other countries.
Transfers are based on Google’s safeguards, such as the EU–U.S.
Data Privacy Framework or standard contractual clauses.

Retention

Data is retained according to our Google Analytics settings (default is 2–14 months, depending on configuration).
For more information, please visit Google’s privacy information: https://policies.google.com/privacy

Google AdSense (Advertising)

We use Google AdSense to display advertisements on our website.

What data is collected?

Depending on your consent choices, Google may process:

  • device identifiers and cookies
  • coarse location data
  • ad impressions and interactions
  • basic demographic and interest categories (if personalization is enabled)
Personalized vs. Non-Personalized Ads

If you enable Ads but disable Personalization, ads are still shown, but they are non-personalized (contextual) and based only on the content you view, not behavior.
If you enable both Ads + Personalization, Google may use additional signals (e.g., previous browsing activity) to tailor ads.

Legal basis

Processing for advertising cookies is based on your consent (GDPR Art. 6(1)(a)).
We do not load personalized advertising technologies without your permission.

Data transfer outside the EU

Google may process advertising data outside the EU.
Transfers are safeguarded by Google’s legal frameworks and measures.

Fraud prevention and measurement

Some ad-related processing is required to measure ad performance and prevent invalid traffic.
This may occur even when ads are non-personalized.
For more information, see Google’s advertising privacy policies:
https://policies.google.com/technologies/ads

Consent Management

Our website uses a consent management interface that allows you to:
  • accept or reject non-essential cookies
  • choose specific categories (Analytics, Ads, Personalization)
  • withdraw your consent at any time
Your consent choices are stored using a cookie that contains:
  • a consent ID
  • timestamp
  • categories granted/denied

This information does not identify you personally.

Your Rights

Under GDPR, you have the right to:
  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • File a complaint with your local data protection authority

If you want to exercise your rights, please contact us using [email protected]